GREAT DAYS GOLF

OUR STORY

Great Days Golf brings together a team of passionate professionals who share a vision for creating unforgettable golfing experiences. What began as a small group of golf enthusiasts has evolved into a multifaceted company blending sport, business, and community to deliver exceptional events and travel experiences for golfers across the UK, Europe and beyond.

Under the leadership of Managing Director Simon Pridham, and Operations Director Sean Holley, Great Days Golf combines decades of experience in business, sport, education and media with an ever-growing network of partners and ambassadors. Non-Executive Directors Jonathan “Jiffy” Davies and Dan Biggar bring unparalleled sporting pedigree and brand strength, ensuring that Great Days Golf continues to grow with purpose, profile, and personality.

From the world of travel and business, both Alistair Strahan, MD of Venatour Travel and Mike Davey, Owner of Davey Travel give us unique expertise in crafting our golf travel offering, making it “Personalised To You.”

At its core, Great Days Golf is about Bringing Golfers Together — hosting premium, high-end golf events that connect people through shared experiences and a love for the game. Our calendar includes bespoke corporate, charity and networking golf days, designed with a personal touch and delivered to the highest standard.

From this foundation, Great Days Golf has expanded into new ventures that each represent our commitment to innovation and inclusion:

  • Great Days Golf Business Network – offering businesses a unique membership package which allows them to promote their business, enjoy six bespoke golf network days a season and enjoy a whole raft of members benefits.
  • Great Days Golf Travel – offering exclusive, staffed golf holidays and personalised trips to world-class destinations across Europe and beyond. Every trip captures the spirit of our events, creating social, memorable experiences for golfers, groups and partners alike.
  • Great Days Golf Live Scoring Wales – launched in partnership with GDScore to enhance the on-course experience through live scoring technology. This service now supports events, companies and golf clubs across South Wales, ensuring every golfer feels part of the action.
  • Great Days Golf Inclusion Academy – our community-driven project designed to make golf accessible to all. Supported by our network of partners and sponsors, the Academy is built on the belief that golf should be a sport for everyone, providing opportunities for learning, inclusion and personal development.

Rooted in Wales but connected globally, Great Days Golf continues to grow its footprint through meaningful partnerships, memorable events and a shared passion for the game. Whether it’s a corporate golf day, a bucket-list trip abroad, or a local initiative that gives back, we’re proud to create experiences that go beyond golf.

MEET THE TEAM

OUR PEOPLE

Simon Pridham

Managing Director

Sean Holley

Operations Director

Dan Thomas

Head of Travel

Rhiannon Elphick

Events Manager

Rob Burke

Media Manager

Dan Biggar

Non-Executive Director

Jonathan Davies OBE

Non-Executive Director

Alister Strahan

Non-Executive Director

Elliot Phipps

Media Assistant

Ali Drew

Brand Ambassador

Ian Williams, Riley Photography

Photography Partner

Adam Amor, Buffoon Media

Media Partner

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SIMON PRIDHAM

DIRECTOR

Simon has over 30 years of experience in the UK Education and Business sectors.

Most recently over the last decade up to 2023 Simon was the co-founder, owner and MD at Aspire 2Be. Aspire 2Be  became the only learning technology company in Europe who were professional development partners of Apple, Google and Microsoft. The company scaled from the two founding directors in 2013 to a team of over 25 and successfully was acquired in 2022 for a seven figure sum.

Prior to entering the business world, Simon enjoyed a successful career in the world of Education. As a Headteacher he led an outstanding Team at Casllwchwr Primary School to  seven grade one Estyn Inspection in 2010. Under Simon’s leadership it became the first school in Wales to successfully implement a 1:1 device programme in KS2 and use cloud technology to improve pedagogical delivery, community relationships as well as generic teaching and learning and professional standards.

This led to a number of exciting opportunities for Simon which included the opportunity to become a published author by writing “Freaked Out,” in 2014. The book was the first augmented reality paperback book in the world. He was also seconded by Swansea Council to design, implement and lead the LIFE Programme across the city. The award winning programme created and implemented a digital inter-generational plan across the city, culminating in winning a prestigious MJ Public Sector Award in London.

Welsh Government Education Minister Endorsement.

Finally, Simon was also seconded to become a Welsh Government Professional Digital Advisor from 2011- 2013. This meant working directly with the Minister for Education, in helping to develop a sustainable model for digital skills development across education in Wales. The role included key positions on groups such as the National Digital Learning Council, WG ICT Steering Group and National Practitioners Panel.

Simon is very excited to use his range of skills and experience to help grow Great Days Golf into a successful and sustainable company whilst also having the opportunity to enjoy his passion for golf and people.

SEAN HOLLEY

DIRECTOR

Involved in Professional Sport for over 30 years. Coached rugby at the Elite Level for 20 years including Ospreys Rugby, the Wales National Team, Bristol Rugby, Gloucester & Scarlets. 

Coach Educator working freelance for International teams including Wales, Scotland & Romania, clubs, schools and Governing Bodies. 

Writer of several educational programmes including first of it’s kind ‘Rugby Studies’ for BTEC in 1999 and the digital competency & broadcasting based programme ‘iBroadcast’.

Now, entrepreneur working in the business, media & sport sectors in a variety of roles. A TV & radio Rugby Expert providing analysis, commentary & punditry;  a Sony Award Winning Radio Presenter and columnist for Rugby World Magazine.

An experienced Keynote & After Dinner Speaker, professional MC/Host with particular skills in Q&A’s, presenting & auctioneering.

Ambassador to Venatour Sports Travel on British & Irish Lions tours, Rugby World Cup, plus schools & club tour liaison.

DAN THOMAS

HEAD OF TRAVEL

Dan Thomas is the Head of Travel at Great Days Golf, bringing a unique blend of professional golf expertise and commercial experience from the world of elite sport.

A former PGA Golf Professional, Dan spent over a decade at Market Harborough Golf Club, coaching players of all abilities and developing a deep understanding of the game. He later transitioned into a career in sales and hospitality, joining Leicester City Football Club where he helped lead the club’s hospitality department through its most successful era, generating record sales and overseeing premium matchday experiences during landmark achievements including the Premier League and FA Cup victories.

At Great Days Golf, Dan combines his lifelong passion for golf with his business acumen to grow and enhance the company’s travel division. He works closely with clients, partners and venues to create bespoke travel packages that blend world-class golf, exceptional service and memorable experiences.

Still an accomplished player with a +2.6 handicap and a PGA Level 3 coaching qualification, Dan also supports Great Days Golf’s Premium Partners and travel clients through tailored coaching sessions, helping golfers at every level improve their game while enjoying unforgettable trips.

Dan’s vision, experience and enthusiasm are key to Great Days Golf’s mission to provide personalised, high-quality golf travel experiences across the UK, Europe and beyond.

RHIANNON ELPHICK

EVENTS & TRAVEL MANAGER

Rhiannon has worked in the events industry for a number of years and has extensive experience of working with some great people. This opportunity has taken Rhiannon all around the UK and into Europe most recently helping to coordinate a Great Days Golf client trip to La Manga, Spain. 

Working in events has given Rhiannon the opportunity to meet many different people and to interact with plenty of sports lovers like herself. She has met and worked with a number of incredible people including Graeme Souness, Warren Gatland, Richie McCaw, James

Haskell and other sports stars. Rhiannon has excellent people skills and enjoys being able to meet new people and combine her passion for sport directly with the events industry . 

Since working for Great Days Golf, her interest in golf has really developed and has encouraged her to begin her own golfing journey, which she has started. Very quickly this is now turning into a passion and you can check out her journey on the Great Days Golf TikTok channel.

As an ex-professional athlete herself, Rhiannon’s background in sport is that she was an elite Rhythmic Gymnast for Wales, and held a spot on the Commonwealth Games Squad for Glasgow 2014. At the age of 18 she had to retire from gymnastics due to injury but was determined to keep fit by running and going to the gym. She is excited to start her golfing journey and is looking forward to interacting with like-minded people who enjoy coming to the Great Days Golf events. 

Rhiannon is excited to now combine her passion for sport, the events industry and her people to develop a career as an Events Coordinator with Great Days Golf.

ROB BURKE

MEDIA MANAGER

Rob Burke is the Media Manager at Great Days Golf, bringing a wealth of experience in sports broadcasting, digital media and brand communications. An award-winning journalist and content creator, Rob has worked with major sporting organisations including World Rugby, Swansea City and the Football Association of Wales, and has established himself as one of the most dynamic young media professionals in the industry.

Since joining Great Days Golf, Rob has transformed the company’s media output, driving millions of views across social platforms and helping to build the brand’s growing reputation within the golf events and travel industry. He now leads all media, marketing and communications activity across Events, Travel, Live Scoring Wales and the Inclusion Academy, overseeing creative strategy, content production, and partnerships.

Rob also heads up Great Days Golf Live Scoring Wales, expanding its reach through key collaborations such as International Pairs Wales, while playing a central role at events by hosting panels, leading charity auctions and engaging with golfers, sponsors and partners.

With a background in elite sports media and a passion for storytelling, Rob brings innovation, professionalism and energy to Great Days Golf’s growing presence.

Dan Biggar

NON-EXECUTIVE DIRECTOR

Dan Biggar joined Great Days Golf as a Non-Executive Director in 2025, having been a long-standing ambassador and supporter of the brand. A former Wales captain and two-time British & Irish Lion, Dan is recognised as one of the most respected and accomplished players of his generation.

Across an 18-year professional career, Dan represented the Ospreys, Northampton Saints and Toulon, earning more than 100 international caps for Wales and establishing himself as one of the finest fly-halves in world rugby. Known for his leadership, professionalism and competitive edge, he continues to apply the same high standards to his work off the field.

At Great Days Golf, Dan plays a key role in the company’s growth and strategic direction. His experience, network and understanding of elite sport contribute to the development of high-end golf events, exclusive travel experiences and unique networking opportunities for golfers and partners.

Through Great Days Golf Travel, Dan also leads a number of exclusive travel experiences, offering golfers unparalleled access to world-class golf, sport and hospitality through his extensive connections in France and across Europe.

Dan’s involvement strengthens the leadership team and embodies the values that define Great Days Golf: professionalism, ambition and a shared passion for creating unforgettable experiences.



JONATHAN "JIFFY" DAVIES

NON-EXECUTIVE DIRECTOR

Jonathan “Jiffy” Davies is one of the most iconic names in Welsh sport and a long-standing member of the Great Days Golf family. As a Non-Executive Director, he plays a leading role in shaping the company’s growth both in the UK and internationally, bringing his vast experience, profile and connections to elevate the Great Days Golf experience for golfers and partners alike.

Beyond the sporting world, Jonathan is known for his remarkable charitable work as President of Velindre Cancer Care, where he has helped raise more than £26 million for life-saving research and patient support. His partnership with Great Days Golf has been instrumental in delivering several of the Jonathan “Jiffy” Davies Charity Golf Days, events that combine world-class organisation with a meaningful purpose, uniting golfers, supporters and sponsors in aid of Velindre.

Jonathan’s involvement with Great Days Golf extends far beyond hosting. He has been a central figure at countless events, entertaining guests through Q&A sessions, playing alongside sponsors and celebrities, and helping create the welcoming, high-quality atmosphere that defines the brand. As Great Days Golf continues to grow internationally, Jonathan is also stepping up his role within Great Days Golf Travel, leading and hosting exclusive trips that give golfers access to world-class courses, destinations and experiences. His presence adds exceptional value to every event and travel experience, reinforcing the company’s commitment to creating memorable moments both on and off the course.

Jonathan’s professionalism, personality and commitment to connecting people through golf make him an invaluable part of the Great Days Golf team.

ELLIOT PHIPPS

MEDIA PRODUCER

Elliot Phipps is a Media Producer at Great Days Golf, working part time while continuing his
studies towards a Master’s degree in Sports Broadcasting. A Cardiff Metropolitan University
graduate, Elliot achieved a First Class degree in Sport Media before pursuing his
postgraduate studies.
He first joined Great Days Golf as a summer intern, where his creativity, professionalism and
impact on the company’s social media output made an immediate impression. Now a valued
member of the team, Elliot plays a key role in producing digital content across GDG’s media
channels and event coverage, both behind and in front of the camera.
Elliot has also gained industry experience working with the WRU during the Six Nations and
with International Sports Broadcasting (ISB) on major global events such as the World
Games in Chengdu, China. His energy, communication skills and passion for the brand have
made him a natural fit within the GDG network. Since joining, he has also developed a love
for golf, both creating content around the sport and playing it himself.

ALI DREW

BRAND AMBASSADOR

Ali Drew is a highly accomplished sports presenter, producer and media personality who brings energy, experience and professionalism to her role as a Brand Ambassador with Great Days Golf.

With an extensive background in broadcasting, Ali has worked with some of the world’s leading sports networks including DAZN, ITV, Channel 5, BBC and Eurosport. She has presented coverage of major global events such as Usyk vs Fury for the undisputed world heavyweight titles, as well as the World Series of Darts on ITV. Her work has also taken her into football and mixed martial arts, having served as the Cardiff City FC presenter for three seasons and covered international MMA events across the globe.

At Great Days Golf, Ali plays a key role in representing the brand across golf events, travel experiences and live scoring. Her expertise in live presenting, media production and social engagement allows her to connect naturally with golfers, guests and partners, helping to elevate the company’s profile both at events and online.

With a strong social media following of over 100,000, Ali uses her platform to share her passion for sport and storytelling, bringing visibility and personality to the Great Days Golf community. Her ability to communicate, engage and inspire makes her an outstanding ambassador, embodying the professionalism, enthusiasm and connection that define Great Days Golf.

Ian Williams | Riley Sports Photography

Photography Partner

Riley Sports Photography undertake all types of photography, but specialising in sports and events. Also have a retail outlet which provides trophies, sports memorabilia, books and gifts all with a sporting theme along with specialist

ADAM AMOR | BUFFOON MEDIA

MEDIA PARTNER

Since 2011, we’ve been creating and streaming content for clients across the UK. Working out of our bases in Neath and London, we’re a team of creatives and experienced production experts who love what we do.

We also have crew situated in Cardiff, Anglesey, Manchester and Birmingham.

We have worked with some of the UK’s biggest names including Unilever, Tata Steel, Nectar Card, UK Government and the NHS. Being a proud media production company based in Wales, we are experienced in producing Welsh language content for the public and private sectors and have bilingual staff who can take you through the whole process in whichever language you prefer.